The concept of a campus bookstore is coming of age \u2013 the digital age, that is \u2013 and Ä¢¹½´«Ã½\u2019s bookstore is leading the way.<\/p>\n
To better reflect the entirety of the Ä¢¹½´«Ã½ experience supported by its merchandise and services, Ä¢¹½´«Ã½\u2019s \u201cUniversity Bookstore\u201d has been renamed The M Store<\/strong><\/a>.<\/p>\n \u201cWe\u2019ve expanded our products and services to reflect Ä¢¹½´«Ã½\u2019s commitment to our Digital World initiative, and to address significant changes in the textbook industry\u2014most obviously, the digital format of books,\u201d says Laura Stevens, director of auxiliary services. \u201cThe M Store will continue to expand as we strive to meet a broad spectrum of needs across academics, technology and University tradition.\u201d<\/p>\n Campus patrons will still find their favorite Ä¢¹½´«Ã½ merchandise, supplies and food in the store, Stevens says, but going forward, the focus will be on building a strong online store, along with mobile cashiering and promotions.<\/p>\n \u201cThe University logo is such a strong brand statement, it\u2019s fitting the name of the store reflects the image of the University,\u201d Stevens says. \u201cThe M Store name sums up everything we want to accomplish. We try to anticipate the items and services that people may need while on campus and meet those needs in a robust and timely way.\u201d<\/p>\n To better reflect the entirety of the Ä¢¹½´«Ã½ experience supported by its merchandise and services, Ä¢¹½´«Ã½\u2019s \u201cUniversity Bookstore\u201d has been renamed The M Store.<\/p>\n","protected":false},"author":1465,"featured_media":4226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[602,604,605,603],"class_list":["post-4225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic-innovation","tag-bookstore","tag-brand","tag-logo","tag-m-store","odd"],"acf":[],"yoast_head":"\n